ABOUT THIS PROJECT
Hofstra University and Northwell Health didn’t just create a new medical school; they reimagined medical education from the ground up. So when the school’s dean wanted to promote the school’s success over its first ten years, the marketing team turned to Onward to create a viewbook that would reflect Zucker’s vision and mission. Our writers and editors interviewed current and past students; the dean and leadership; and key philanthropists and stakeholders to tell the school’s unique story in a 34-page book, complete with a two-level emboss on the cover and a built-in pocket on the inside back cover.