ABOUT THIS PROJECT
When Health Quest (now NuVance), which owns the historic Vassar Brothers Medical Center in Poughkeepsie, New York, wanted to announce a stunning $500 million investment — a state-of-the-art hospital on the Hudson — their marketing team turned to Onward. We interviewed physicians, nurses, executives and community members and put together a stirring three-minute video that captures the excitement of the moment and the commitment of the hospital to serve its community. We also created customized video players for distribution to key stakeholders.